What Are The Benefits Of Positioning?

What is the goal of brand positioning?

The goal of brand positioning—like the positioning for any product or service—is to explain why that brand is different and better for its target customers, and why the differences matter.

At the same time, brands need a consistent, universal identity that is the same regardless of whom you communicate with..

What is the most effective positioning strategy?

An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors. The purpose of a positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.

What are 4 elements of a positioning statement?

The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff. We’ll talk about these in summary below, but first, there is some work to be done. Before sitting down to write your PS, decisions must be made.

What is Nike’s brand positioning?

Nike.com – “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. This positioning statement from Nike is simple, direct, and tangible. It speaks to their target audience in a clear and concise manner.

How do you develop brand positioning?

7 Steps To Effective Brand PositioningIdentify a specific target. Countless people want to exercise but don’t actually do so. … Define your market. … Really understand your targets’ needs. … See brands through consumers’ eyes. … Don’t be afraid to think big. … Imply critical benefits. … Expose the brand’s benefits to the target audience.

How do you explain brand positioning?

Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.

What is benefit based positioning?

They address key target market problems by stating a benefit; i.e. why the target market should care about your product, service or company. … A positioning statement is a short, declarative sentence that states just one benefit, and addresses your target market’s No. 1 problem.

What are positioning attributes?

A product attribute is a specific feature or benefit of the product. Positioning in this way focuses on one or two of the product’s best features/benefits, relative to the competitive offerings.

What are the types of positioning?

Types of positioning in marketingPricing. Pricing is an essential factor that impacts the decisions of most customers. … Quality. Quality can help rebuff most pricing wars. … Differentiation. … Convenience. … Customer service. … User group. … Create a strong competitive position. … Improve sales.More items…•

What are the 5 common positioning strategies?

There are five main strategies upon which businesses can base their positioning.Positioning based on product characteristics. … Positioning based on price. … Positioning based on quality or luxury. … Positioning based on product use or application. … Positioning based on competition.

What is Apple’s positioning strategy?

Apple in general is positioned as a premium product. Apple products are generally priced higher than competition. This position has helped Apple a lot as it avoids getting into price war. Instead of competing on price, Apple can now compete on innovation and unique value propositions.